Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, February 22, 2010

Shall the wine finally be sold on American soil?

Well, I spent yesterday at the winery. Yes, in the beginning it was awkward, but hey, business is business and I've been working for a while to increase the awareness of JP's wines to the American public. So, when two very interesting importers are available to come visit and taste, well, I'm going to be there and make sure that it all goes smoothly.

And so it did. JP had gotten the house in order and prepared the wines. I brought a quiche and bread to nourish he who needed it before the next rendezvous in Montpellier.

Our first visitor was an importer/distributor from Boston who works throughout the New England area. He specializes in French and Italian wines and impressed us immediately with his timely arrival, his compliments for my directions, and his superb French. It is not everyday that we meet an American whose French surpasses mine! Son of a diplomat, educated in North Africa, and with a great sense of humor, he knows his French wines and tremendously impressed JP. He also knows his market and told us that though he's sold more wine in the past year, his income has gone down, not much, but nonetheless a bit. So, the conclusion is that wines in the 10$ range are the easiest to sell at the moment, and that ours would be just a touch above this. I believe he liked our classic red Tradition 2009. Will he take this further? I'm not sure. But for all of you who might be able to purchase the wine in your neighborhood (anywhere in New England) should you be so inspired, you could send an email to Hugh MacPhail at Idealwines... just a wee note, nothing overwhelming.

As he set off I received a phone call and helped direct our next visitor to the winery. GPS isn't very useful in these parts unfortunately. Seth or Salamanzar is co-owner of the Wine Authorities store in Durham, North Carolina devoted to small estate wines at reasonable prices. He particularly likes organic/bio-dynamic and was delighted that we are. He had a rendezvous just 45 minutes later in Montpellier, so not having a lot of time to chew the fat we got right down to the tasting immediately upon his arrival. Serious, present, interested, we went through the full range. We discussed the red Vin de Pays in 3Litre bag-in-box, the rosé ditto, and the two top reds. He was very interested in all the wines, and pleased with their price ranges. Apparently North Carolina (or the triangle area) hasn't been too hard hit by the economic crisis. Fascinating and good news for us. So, for those of you in this area (Teresa! Dorette!) do feel free to whisper a word into Seth's ear and perhaps you'll have some lovely Domaine Cabanis to purchase in the near future.

The ViniSud Wine Fair in Montpellier is what drew these men to the neighborhood at this time of the year. Happily, I was able to piggy-back on their presence and get them out to taste and visit. Definitely a strategy to work in the future as well.

Monday, September 7, 2009

Coping on getting some work

I've got to get myself financially in the black this year. It is Monday morning, a week after I've put the kids in school, and, I've got to get my act together. No more leaning on Ma (thank you!), no more leaning on the French State (generous as it is), it is time to land on my feet. This was a far easier task fresh out of University, 22 years of age, with no kids. I just popped around and got temp jobs or whatever. I paid my bills, lived in a tiny apartment, ate minimally. No biggie.

However, I am now 43, divorced with two kids, and have a large mortgage on my house. I'm also living in a foreign country where I feel the permanent disadvantage of a not-complete mastery of the language (particularly the written aspect). And, just in case we weren't all aware of it, there is a world-wide economic crisis going on. Hirings are few and far between for many many industries. Will I succeed where others are struggling? At least I know I'm not alone.

Last year I spent time talking to a counselor appointed by Pole Emploi and also at the Nîmes-based CIBC-- Centre Inter-Institutionel des Bilans de Compétences, a hub of trained psychologists put on this earth to help you figure out where your strengths are and how to put these onto a visually punchy résumé and get it out there to potential employers. I took full advantage of this marvelous socialist system and its free (FREE!!!!) employment and life direction advice. I've been counseled for over ten hours (8 sessions) by professionals. So, I should have a clue.

Problem is, I've actually never gotten a job based on a CV and an interview before. People practice these things. They master interview techniques, self-presentation, key phrases, etc., Call me spoiled or blessed, but I've had many work experiences, but none difficult to obtain: I've worked for my mother helping to run a summer arts festival (great fun and very busy); for Princeton University Press (I was at school next door); for a photography gallery (I walked in the door and admired the Japanese photography on the wall, having written about it in my senior thesis); for a Japanese university (nepotism via Ma, though I must say, I was a good employee to them and they kept me on stipend for two years after my original job was finished, ostensibly to correct English text, but I think also to say thank you); for a Parisian editor -- this grew out of my internship at the Centre National de la Photographie; and then, I created the cooking school and b&b with Erick where I spent most of the past 14 years. Résumé? CV? nah, they were never necessary. I was told to just come in on Monday ready to work. OK.

And now, my means of earning a living in the most recent past, tourism, is not the powerful market it used to be -- which isn't such a bad thing, as much as I loved my clients and touring Provence, I don't miss spending from 7AM to 11PM caring for people other than my children. I'm still carrying around a serious guilt complex concerning my abandonment of my little boys to the care of others for nearly ten years. So, I'll still tour occasionally, but I'll fit these tours into the kids' school schedule, and keep them to a reasonable minimum.

I am facing the need to earn a living along somewhat normal lines, though excluding 9 to 5 in preference to being available to the kids (including my four boarders).

What to do when you're an ex-pat living in France? Well, I've always been told I write well, and thanks to my highly verbal and doctorate-educated parents, my grasp of the English/American language is something I can proffer to a potential employer. I enjoy teaching, I enjoy reading. I enjoy challenges. So, I'm seeking to do what I proudly did not do in Japan -- teach English. But I'm also hoping to get some more translations like the wine tasting notes I did last year, web sites, and hopefully some more cook books.

To this end, I'm polishing up the CV and writing letters -- which are then re-written by more eloquent girl-friends, as the art of writing professional letters in French is not yet a skill of which I can boast.

I've already had one interview with the Wall Street Institute in Avignon to teach English. Apparently I'm on the short list, but more than that, I won't know for a time. And today, I've sent off two CVs to the Rencontres d'Arles de la Photographie, a place I've interned in (that's how I met Erick in the first place) and where I've occasionally served as an interpreter for Japanese photographers. The second I sent to Harmonio Mundi, the editor of classical music based in Arles. I underlined my love and minor-mastery of the bassoon (I'm ok in a teen age orchestra, and playing chamber music with amateurs), and my participation in a singing group at school, hoping these little extras might catch their attention.

Thus, a somewhat profitable Monday morning. Pay bills, cope on jobs, care for Filou's hurt foot. Check.

Tuesday, August 4, 2009

Marvelous Women

Yesterday evening eight superb women gathered under my roof here in Michigan to share delicious food and even more tantalizing tales of dreams, risks, business ventures, good marriages, strong willed children and more. There was a clothing and textiles' designer -- successful, funny, onto new ventures; a restaurant chef and owner -- cheerfully working very long days, and succeeding in her one-year old restaurant during one of this state's worst downturns. Goes to show you, when you've figured out the formula, thought through your idea, and put it into motion with grace, intelligence, savvy and good humor, surrounded yourself with good helpers and assistants, yes, it can work, no matter when. Another is a cooking teacher, expert in Asian cuisine, and successfully on this healing side of a nasty, multi-year bout of Lyme disease. Another is discovering the joys of raising goats, making goat cheese and contemplating this new profession -- at the tender age of 60!

I love it. I love them! Spunk, risk-taking, joy, hope. Two are on their third marriages (apparently 3's the charm), one happily single, another managing with her small children, and another cheerfully contemplating entering into the 30 plus anniversary with her husband. Differences abound, but the unifying force of smarts, following dreams, and supporting friends.

This is a gathering that is nearly inconceivable in my little world of Provence. Women striking out on risky business ventures are few, and those who do are counseled that it probably won't work, they need to do more market research, the fees will be too high, and then, rather than receive support and networking encouragement from their family and friends, those who are closest to them will be more likely to sit back and watch to see if they succeed, than do their utmost to help them succeed. If after a few years they are still in business, well, then the family, colleagues, neighbors, friends, etc., will start to take them seriously and just maybe patronize them.

This has been the general feeling and atmosphere for women-directed risky ventures since I've been in Provence. When I first arrived and simply barreled into building the business of our cooking school and culinary vacations, I was blind and deaf to the neighbors' comments. This was a very helpful state of mind to be in. I was filled with the gumption of my American background and simply worked, day by day, night by night, learning how to make a web site, learning how to lodge it in the search engines, learning about meta tags, titles, exchanging links, etc., reading books one night and spending all the next day putting that new information into motion. And, surprise, surprise, we built a business. Sure, in the beginning it was rough going. There were the week-long classes with only one client (oh well, let's explore and improve ourselves). There were moments of difficulties, day trips in rather tired-looking cars, crises, etc., But, we just kept on, with hope, with hard work, with optimism. I pulled Erick with me, directed him, provided him with clients, and he made them happy with good food, patience, great musical taste and his sweet smile.

Today, I've three friends in France who are contemplating and actively moving forward on new business projects. Mireille, my horse-whisperer is building, every so carefully, her reputation as a healer of horse and rider relationships. If your horse bites you, if your horse throws you, if your horse is terribly skittish, if he refuses to pull a plough... she will work with him and the owner and strive to bring harmony to this relationship.

Pascale is setting up her Iyengar yoga teaching, and seeking to build her astrological counsel and therapy practice. She has the space in her home, she's made her brochures. It is growing and coming into being.

Martine has been teaching Shia Tsu massage now for a few years, and, as time permits, seeks to build her practice as a massage therapist (being a high school guidance counselor is highly time consuming though!).

These three are stretching themselves, reaching for dreams, contemplating, striving and assiduously putting down the building blocks upon which their projects can grow. I'll do what I can to support them, to be there, to encourage, to send business their way. We don't yet have an entrepreneurial culture in France, and particularly not where women are concerned, but, it is beginning, as I've seen during my CIBC (see earlier blogs) weekends and trainings. Whereas in the US it is strong and thriving, in France, it is in its infancy. Send them your moral support!

Thursday, May 28, 2009

Starting in a Business in France

I spent two and a half hours at a meeting with the agency called Actif Conseil in Avignon the other day. The goal was to have the route to opening a business in France clarified and outlined for me and a number of other potential small business owners (all women by the way, interesting, hm?). Yes, I've run a business for over ten years in France alongside Erick, but... it was rather complicated in its structure, and I wasn't involved in the accounting, or in paying the taxes, and now it is time I understand how things function in this not a truly capitalist-bent country.

Despite checking on google maps ahead of time, it took me a moment to find the office -- a tiny plaque on a discreet door with no parking in front, and much dominated by the bakery to the left and the car repair garage to the right. I did quite a bit of bit of backing and forthing on a major street before finding said office, and then going back outside to move my car across the street to the supermarket parking lot. I then trotted up the stairs to join the others waiting for the presentation to begin.

First off, be prepared. Be enthusiastic. Have the will to go forth. This is harder than you might imagine as enthusiastic is conflated with naive in French culture, and nay-sayers are always more numerous than supporters. Then, send out surveys and get to know your competitors, do "études du marché" and see if your idea resonates.

All the classic advice was there: identify your client base, get to know them, give them a name, a job, number of kids, etc., and find out where they live, what their salary is, and how they spend their discretionary income. Figure out your pricing structure and your placement on the market taking into account traditional mark ups, your expenses, etc., but also your competitors' range of prices.

Have an idea of how you will market -- web sites are simply shop windows our young presenter reminded us. They are not a marketing device in and of themselves, you have to send people to it via your business card, ads in magazines, and ideally, word of mouth. This is not new to anyone who's attempted to run a business or read Money magazine, etc., but it was to many seated around the table.

We were a group of seven women of varying ages and origins: a quite silent Indian woman in the group, a young Magrébine, a very vocal woman of about 50, and three more around my age, 40-45. Before us was a dynamic young man and his powerpoint presentation. He ad-libbed here and there as this is what he does everyday. He puts people on the path (or removes them) to creating small businesses.

In France, the generous socialist system is slowing trying to re-direct itself to assisting people not just to get a basic minimum wage job, but to choose other options, such as creating a business, or taking over an existing one. When I did my mini-bilan de compétences which tested my basic skills, aptitude, and experiences, it was clear to the woman in charge that I had the profile to run my own business (this is reassuring, non?)

* sociability -- I like people (though I'm not necessarily therapist material), but I take great pleasure in my clients and artisans
* organization and figures -- I can handle these competently, but don't ask me to be your accountant
* movement -- I'm not someone who sits at a desk all day, thus my love of hikes, outings, dancing, etc.,
* artistic -- I'm not an artist myself, but I admire others who are, and surround myself with beauty, taste, pleasure
* intellect -- I'm not an astro-physicist in his laboratory, but I crave stimulation and the chance to learn
* management -- I can multi-task, direct others, delegate, orchestrate complicated schedules, etc.,

Thus, with these test results in hand, the local unemployment office is helping me (for free of course) put together the necessary materials to go forth, and/or directing me to the appropriate agencies.

I've a list of people to call and meet -- the Chamber of Commerce and Industry (where I'll speak with a tourism specialist) the Chamber of Agriculture (as so much of what I do involves agricultural producers), etc.,

There is not a SBA here (Small Business Association) as in the US, but there are privately run, publicly funded entities present to help you put together the business proposal and find matching start-up funding with minimal to zero interest rates. Various organizations are willing to loan sums from 3,000-10,000 Euros for start-up capital. However, they are not there to replace having a bank as a business partner. They recognize that it is easier for a bank to make a loan for a tangible object such as a car or the business offices, but far more rare for a bank to fill the start-up coffers.

And all these various sources of assistance are available to the unemployed of over six months. Fascinating, hm?

As the two and a half hour presentation continued, our young man presented us the various legal structures statut juridique, that we might choose for our business. They each have their virtues and vices. The most classic might be a micro-entreprise. For this you are your business and all that you possess is held as collateral to it. This is very scary to a Frenchman. Imagine losing your house if you've over-borrowed, etc? However, this is also the structure that most artisans have by necessity, be they bakers, woodworkers, or hairdressers.

Another option is more akin to a corporation. It involves multiple partners, and creates a non-personal legal entity run by you and your colleagues. In this case, the person(s) starting the business must decide upon a salary, and pay the necessary social charges, etc., out of the salary and the business capitol. However, in this situation, your personal effects (car, house, etc.,) are protected in case of a financial collapse. The first is a SARL (a minimum of two associates), the second is the EURL (which can be just one person). For these, a charter of sorts outlining the business, its goals, responsibilities, how it is structured, etc., is required as are yearly board meetings, and announcements of such. Lots more paper work. An accountant is a very good idea.

For the micro-entreprise you can opt to pay taxes and charges on your direct income after deductions, VAT taxes etc.,; or you can opt for what is called an abatement by which you pay on 50% of your gross income or 71% of your gross income (the former if you offer a service, the latter if you are selling a product). For this situation, you neither charge nor deduct the VAT tax.

Once you decide on the legal structure, you need to understand your social charges' rates (for unemployment insurance, retirement, health insurance, maternity insurance, etc.,) and how often you need to pay them. This is referred to as the régimes des cotisations sociales. You can be salaried, or a travailleur non-salarié, or a micro-social.

If you opt for the last option, it works with an abatement as well, meaning, you pay from 12 to 21.3% of your gross income monthly to the State for your charges.

To complicate things further, if you are a merchant, or typical small business owner, you calculate 45.05% of your net income as social charges.

A first year business can pay a base fee of 3300E for the charges, no matter the income.

The French are all excited by a new legal structure called the auto-entreprise. It's supposed to be simpler to put into effect, allow you to combine two incomes (a salary during the day, and your small business effort on the weekend for instance which used to be outlawed), and to calculate by percentage what you are to pay each month. Thus the months you earn nothing, you pay nothing (which is not the case in the traditional micro-entreprise structure).

Our young man didn't like this one too much as too many people have surged towards starting businesses without his most essential advice on how to do so. He regaled us with figures and facts on the success and failure of businesses in France, and how entities such as his can dramatically change these. But in general, this new structure is being greeted with much suspicion by the Chamber of Commerce and Industry and other official institutions that feel un-connected to this new idea that might just encourage people to act on impulse. God forbid, right?

I left the meeting with lots of notes, a bit better informed, but also rather confused. I once thought I was a smart woman... France and its many complicated laws can quickly humble you. However, it is reassuring to know that all sorts of simulated programs exist on the computer to test your business ideas, figure out what level of taxes, charges, etc., you'll be paying, and what possible financial help you might be in a position to obtain. This I find most interesting, and essential. So, perhaps next fall when the summer is over, the kids back in school and life a bit more under control (though is it ever?).

Onward and upward.